by Dave French

December 1, 2011

Seth GodinI don't want to get everybody down today but I want to talk a little bit about why people fail with their betting.

I was prompted to write this after reading my daily email from Seth Godin. Seth is a marketing guru who is famous for a number of books including the Purple Cow!

So Seth was making a comment about business and he said…

Preparing for the breakthrough/calamity

That's what we spend most of our time doing. The breakthrough speech that will change everything, or the giant insight that opens every door. We fret about the apocalyptic ending, the big crash, the slam climax as well.

Of course, it almost never happens that way.

Products and services succeed one person at a time, as the word slowly spreads. Customers defect one person at a time, as hearts are broken and people are disappointed. Doors open, sure, but not all at once. One at a time.

One at a time is a little anticlimactic and difficult to get in a froth over, but one at a time is how we win and how we lose.

To me betting is business and if you want to be successful you need to treat it that way.

Basically what Seth is saying is that we are always after the big win, the lotto numbers, the big hit that makes us our million. And that's where we go wrong because for most of us and for most businesses it's not like that!

In business things build up gradually, we make small gains and have small set backs and if we are going down the pan, its usually a slow downsizing over time until the numbers no longer work.

This is how I suggest that you should bet. Stop going for the big life changing win. Don't get carried away when you have a few winning days in a row, and up your stakesĀ  to make the big killing.

That's when it will all go wrong!

Instead go for slow steady growth, be the tortoise not the hare, and you will get there in the end. Win one pound at a time!

Todays Tip

Wincanton 1.40 Habbie Simpson


Disclaimer: All views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of TGH Trading Ltd or it's employees.

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Dave French

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