Good morning all,
The concert season starts to get into full swing this month, starting with Madness at Market Rasen and Jess Glynne at Haydock tonight. But are the music events still all they are cracked up to be, from the bookmakers perspective?
My take, plus today's selection from Brighton, are on the main piece.
Madness play Market Rasen tonight, seemingly on a tour of just about every racecourse in Britain this summer! Madness were actually the first band I ever saw, aged just 12 years old, when they played a matinee at Derby’s Assembly Rooms. I thought they were brilliant! I saw them do a few numbers at Wolverhampton Racecourse a few years ago too.
I was looking forward to seeing them tonight but now it’s not going to happen. The reason for this is a simple one – weather. That, and the fact that (we are told) ticket sales haven’t been that great have caused us to abandon any plans of going and trying to make a book today. Instead, we’re going to the Greyhound Derby 3rd round heats. A silver lining if ever there was one.
Bookmakers are soon learning that these music events are often not that good for business. Simply because there’s a big crowd, it doesn’t necessarily translate in good business. Your first issue is that most people are simply there for the music. As such, plenty won’t even bother turning up until the fourth or fifth race. They have no interest in the racing. And then, what kind of crowd do you have? One that’s there to see Girls Aloud is going to be a totally different demographic than one that’s there to see Chic. (Although ultimately, they may both be “£1 ew” crowds.
Then there’s a case of how good your pick is. It’s fine if you have a good pick number and can position yourself by a bar, or among the throng. But if you’ve a low pick, you can often find yourself “out of position” and not taking enough money. And believe me, these nights are not cheap for bookmakers to bet. They’ll pay 6 x the entrance fee, plus staff, food, petrol, so you’re looking at £400 plus in expenses before they have struck a bet.
And at the end of the list – weather. If it's a rainy night you'll do half the business it would be if it was sunny. So you can have all the good results in the world but if it rains, none of that will matter.
When they first started, bookmakers thought the music night would be the goose that laid golden eggs all summer for them. They’re soon finding out they’re anything but.
That Madness Racing Setlist tonight –
- Night Boat To Cartmel
- One Stipe Beyond
- Uncle Sam (Spinner)
- Fairyhouse Of Fun
- Driving In My Redcar
On to today. Sadly we never got to find out whether the selection yesterday would have been any good after the blindfold wouldn't come off when the stalls opened and that was race over. I might keep an eye out for him next time and give him one more try. Brighton looks set to have rain all morning and with that, I thought Narjes would be less inconvenienced than most in the 4.40. Basically all six competitors would prefer better ground but Narjes seems to go with a bit of cut, has an decent Brighton record (a win and two places from six starts) and was probably a bit unlucky last time out. She can make amends today.
Good luck with all your bets today,